The blockchain-based platform

for world of fashion

Watch video White Paper
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About

’talonium- new decentralized online platform in the world of Fashion, which provides functionality for open and reliable interaction between the subjects of the fashion industry in a modern and user-friendly way. No matter who you are: beginner or professional, model or photographer, designer or stylist - you will find secured and comfortable way to interact with your customers. Or even if you still not found your place in the world of Fashion, you are always welcome here - in Etalonium.

ission:Our main idea is to set a new direction for Fashion Industry development.

ODL is a utility token, that gives an opportunity for user to gain access to platform and work inside the ecosystem. User with token can freely transfer it to other users, participate in model auctions and parties organized by Etalonium, build own community through Etalonium Social Network and become one of the best fashion-makers through Etalonium Rating System.

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Market
trending analysis

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Stable growth

The market is constantly in motion. Fashion Industry is a kind of progress engine for a huge number of individuals. It has shaped trends, which in turn have a direct impact on all spheres of human life in society.

5 % of global GDP

According to McKinsey’s «The State of Fashion 2019» - the volume of the fashion market is estimated at $ 2.4-3 trillion.

The pursuit of innovation.

The share of transactions on mobile platforms is constantly growing. 58% of the global «online population» has made a purchase online this year. E-commerce has a greater impact on the fashion market than the broader retail.

Good forecasts

According to the data provided by research channel “Statista”, by 2022 the industry income is expected to be twice as high.

Personalization is demanded

Trend #1 in global business processes.

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Challenges

Industry
corruption
The agents has their “favorites”, that makes the others to stay in the shadow. Therefore, it is necessary to ensure secure environment which allows the models, to have access to the working opportunities in real time.
olution

To form the community of models and fashion trend-setters, to provide each of them with the personal token, which can be used to improve the rating, reach success and to develop the need of self-actualization.

Industry
fragmentation
Fashion - one of the largest and most fragmented industries in the world. It is divided into several components and product categories that are represented in various organisations around the globe.
olution

Globalization in terms of a joint platform and a range of products.

Sieve effect
Because of filtering a lot of those who wish to enter the industry could not take advantage of this possibility. Fashion trends are imposed artificially through trend-setters (professionals of the fashion world), their opinions are fundamental for the formation of what is fashionable and expensive and what is not.
olution

The platform gives an opportunity to everyone who wish to become a trend-setter, there is no more need initial connections and authority, only one’s personal earned rating and acquired coins matters.

Poor security of the environment
Agencies and customers in the fashion industry provide poor protection to the models or performers, who are not sufficiently protected from scams, non-payments, sexual harassment and slavery.
olution

Blockchain guarantees the commitments of counterparties and provides a trusting relationship between them.

False fundamental of rating
formation and competence
There is no “Quality Standard”, today it is determined by a group of people and based only on their preferences and experience.
olution

The rating is formed by collecting data on both amount, feedback about the work done and also on level of interaction with other members of the community.

Industry fragmentation

Industry corruption

Sieve effect

Poor security of the environment

False fundamental of rating formation and competence

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Events and
Activities

Ukraine, Odesa
Il’Decameron Hotel. Focus group.
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Ukraine, Kyiv
Premier Palace Hotel. Focus Group.
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Ukraine, Kyiv
ForumOne.
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France, Paris
Four Seasons Hotel George V. Focus group and photo-shooting.
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Brazil Tour
San Paolo. Rio de Janeiro. Florianopolis. Castings.
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Roadmap

Mar 2019 - Jun 2019

Closed Alpha

IEO

Jul 2019

Aug 2019 - Feb 2020

Analytical modules development (Personal Advisor and smart analytical research)

Aug 2019

Closed Beta Access (Special Access Group)

Sep 2019

Closed Beta Access (Backers Only)

Jan 2020 - Feb 2020

Open Beta Access

Feb 2020

In-App Marketplace Launch

Mar 2020

Analytical modules Launch

Jan 2021

Launch in France

Feb 2021

Launch in Italy

Feb 2021

Launch in Switzerland

Mar 2021

Launch in Germany

Mar 2021

Launch in Austria

Jun 2021

Launch in Brazil

July 2021

Launch in Argentina

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Tokenomics

Token Allocation

20%
Foundation
8%
Pre Sale
12%
Private Sale
15%
Public Sale
15%
Team
10%
Advisors
20%
Marketing

  • GENERAL EMISSION

    MODL 600 000 000

  • Hard Cap

    $ 21 000 000

  • Soft Cap

    $ 7 000 000

  • Reserve for the development team

    MODL 90 000 000

  • Purchase methods

    ETH, BTC, USDT

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Our
Team

CEO

Jacob Palm

CTO

Vladislav Galasiuk

CMO

Yuriy Snegir

COO

Artem Getmantsev

CCO

Tonya Golovach

Project Manager

Olha Strokal

UX/UI Designer

Sergey Scorik

UX/UI Designer

Aleksey Gorod

Front-end Developer

Elizabeth Volkova

Back-end Developer

Valentin Gaponov

Back-end Developer

Oleksii Kovalchuk

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Contact

Social
Mail
fashion@etalonium.io
Advisor

Alex Alexandrov

CEO of the first and largest altcoin payment processor and wallet solution in the world, CoinPayments. Board member of Blockchain Society Canada. Cryptocurrency educator and a public speaker for the last 5 years.

Advisor

Jason Butcher

Jason is an Advisory Board Member of Blockchain Association of Canada and is actively involved in a number of global FINTECH, Crowdfunding and Blockchain technology projects such as CoinPayments, Digisure, LODE, ParallelPayments, and is an advisor and mentor to several entrepreneurial projects around the world such as Pendulm, RightMesh, PlasticBank, LoveNet, Infinity, fairticketsolutions, Mind.ai and many others.

Advisor

Jacob Palm

Successful investor, entrepreneur and executive. 15+ years of experience in trading, investment banking and venture capital. Started investing in and trading bitcoin and other cryptocurrencies early. In 2016 he began advising family offices on cryptocurrency trading and investments into blockchain companies and ICO's. Jacob has an extensive network in the crypto communities in Europe and Asia, and is the preferred.

Advisor

Shirly Valge

Shirly is the Project Lead at Velas AG. She has international experience in marketing, sales and investor relations. Shirly has been closely studying the developments of the crypto space within Switzerland and Europe since 2016 and has been actively involved as private investor, Chief Sales Officer being responsible for conducting and raising funds for a Swiss Crypto Mining STO, advisor as blockchain and fintech expert in Kickstart accelerator program and panelist and member of a jury in several fintech conferences and competitions.

Advisor

Farkhad Shagulyamov

Farkhad is the Director at Velas AG and is responsible for business development of the company. He is the founding partner at Alpina Capita AG and Blockchain Suisse. He has been successfully running multiple corporations within the Information & Technology sector and consumer discretionary sectors in China and Switzerland. Farhad was born in Tashkent Uzbekistan. He graduated the Webster University and holds a Bachelor Administration at International University in Geneva, Switzerland.

Advisor

Alexander von Kaldenberg

Director of Asia Marketing at Velas AG. He is also a Founding Executive of the Canadian Chamber of Commerce in Southern China (CanCham PRD). In this role he works closely with the Canadian government to connect Canadian businesses, Provincial delegations and entrepreneurs with opportunities in Mainland China. Since arriving in China almost a decade ago, Alexander has held positions as Founder of a consulting company, VP of the UBC Alumni Association, interim CEO of a blockchain startup and Director of Asia Marketing for Coinpayments. He holds a Bachelors Degree from the University of British Columbia with a specialization in International Relations.

Advisor

Alejandro Regojo

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